Created for current and aspiring business owners as the first step in defining or refining this leg of your entrepreneurial journey.

This workbook was written to help you:

✓   Name and frame your vision
✓   Clearly define your business’ unique strengths
✓   Analyze how to market your business
✓   Understand who your customer is and how to talk to them

This is an interactive workbook — NO NEED TO PRINT! Read, highlight, and fill out forms directly from your computer screen.